Selasa, 28 Oktober 2014

[P609.Ebook] PDF Ebook Understanding the Consumer, by Isabelle Szmigin

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Understanding the Consumer, by Isabelle Szmigin

Understanding the Consumer, by Isabelle Szmigin



Understanding the Consumer, by Isabelle Szmigin

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Understanding the Consumer, by Isabelle Szmigin

Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.

Drawing on cutting-edge developments in the literature it reconceptualizes how consumers respond and act in the marketplace with particular attention to:

- relationships with suppliers, products and brands

- their innovative, creative and resistant behaviour

- the complexity and unpredictability of their consumption behaviour

- their increasing need to get closer to production.

The book challenges existing functionally driven marketing thinking and shows how a more holistic approach to the marketplace will drive better theory and practice. It combines a jargon-free approach to the subject with an illustration of the relevant theory using practical, topical examples from the marketplace as well as drawing on other business related disciplines including sociology and economics to support its arguments.

  • Sales Rank: #8026047 in Books
  • Brand: Brand: SAGE Publications Ltd
  • Published on: 2003-04-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.18" h x .47" w x 6.42" l, .71 pounds
  • Binding: Paperback
  • 202 pages
Features
  • Used Book in Good Condition

About the Author
Isabelle Szmigin has published in a wide range of academic journals including Psychology and Marketing

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0 of 0 people found the following review helpful.
Five Stars
By anthony minots
Great Book a must read!

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Jumat, 24 Oktober 2014

[G371.Ebook] Ebook Free Fundamentals of Molecular Symmetry (Series in Chemical Physics), by P.R. Bunker, P. Jensen

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Fundamentals of Molecular Symmetry (Series in Chemical Physics), by P.R. Bunker, P. Jensen

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Fundamentals of Molecular Symmetry (Series in Chemical Physics), by P.R. Bunker, P. Jensen

Winner of a 2005 CHOICE Outstanding Academic Book Award

Molecular symmetry is an easily applied tool for understanding and predicting many of the properties of molecules. Traditionally, students are taught this subject using point groups derived from the equilibrium geometry of the molecule.

Fundamentals of Molecular Symmetry shows how to set up symmetry groups for molecules using the more general idea of energy invariance. It is no more difficult than using molecular geometry and one obtains molecular symmetry groups.

The book provides an introductory description of molecular spectroscopy and quantum mechanics as the foundation for understanding how molecular symmetry is defined and used. The approach taken gives a balanced account of using both point groups and molecular symmetry groups. Usually the point group is only useful for isolated, nonrotating molecules, executing small amplitude vibrations, with no tunneling, in isolated electronic states. However, for the chemical physicist or physical chemist who wishes to go beyond these limitations, the molecular symmetry group is almost always required.

  • Sales Rank: #2760415 in Books
  • Brand: Brand: CRC Press
  • Published on: 2004-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .85" w x 6.00" l, 1.41 pounds
  • Binding: Paperback
  • 358 pages
Features
  • Used Book in Good Condition

Review
"This book provides a welcome slant on molecular symmetry, for those who worry that rigid ball and stick point group arguments to ignore the geometrical distortions accompanying molecular vibrations. In summary, this book is welcome, first as an illuminating graduate text and also as an addition to the shelves of anyone who is responsible for teaching molecular symmetry at whatever level." -- Mark Child; Chemistry World, March 2005 "This book is of primary importance in training new scientists in the field of molecular spectroscopy and quantum chemistry, i.e. in branches of modern science which attract increasing interest nowadays. It is particularly important that reading this book helps readers to form their correct general scientific philosophy." -- Dr. Yurii N. Panchenko; Lab. of Mol. Spectroscopy, Moscow State University Winner of a CHOICE Outstanding Academic Book Award for 2005! "For more than 25 years, Molecular Symmetry and Spectroscopyand the subsequent second editionhave been this reviewer's most trusted authority and treasured references on the role of symmetry in molecular spectroscopyThe book starts with a beautifully concise yet complete review of spectroscopy and quantum mechanicsA fine balance is struck in the level of detail providedSumming up: highly recommended." - CHOICE Reviews online

About the Author
Bunker, National Research Council of Canada, Ottawa, Canada.

Per Jensen is an Associate Professor, Masters Programme in Family Therapy and Systemic Practice, Diakonhjemmet University College, Oslo, Norway.

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Rabu, 08 Oktober 2014

[M253.Ebook] PDF Download Criminal Justice (Salt Lake Community College Version) (Criminal Justice in Action), by Larry K. Gaines

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Criminal Justice (Salt Lake Community College Version) (Criminal Justice in Action), by Larry K. Gaines

Handbook for the Criminal Justice class at Salt Lake Community College.

  • Sales Rank: #1375576 in Books
  • Published on: 2010
  • Binding: Paperback

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By jeff cundey
It was awesome

0 of 1 people found the following review helpful.
not what I ordered!
By kacy
The book did arrive on time and in good condition. HOWEVER, it is not the book pictured! I am lucky my professor is allowing the book that was shipped to me to be used. It is a blue one and a totally different edition that the one in the picture, the one I thought I was buying. I would not buy from this seller again.

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Selasa, 07 Oktober 2014

[P443.Ebook] PDF Download The Royal Canadian Air Force Xbx Plan for Physical Fitness for Women (Penguin Health), by Royal Canadian Airforce

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The Royal Canadian Air Force Xbx Plan for Physical Fitness for Women (Penguin Health), by Royal Canadian Airforce

  • Sales Rank: #796523 in Books
  • Published on: 1986-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.80" h x .31" w x 5.04" l,
  • Binding: Paperback
  • 96 pages

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22 of 22 people found the following review helpful.
The best 10 minute home exercise plan for women of all ages
By A Customer
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[M590.Ebook] PDF Ebook Lippincott's Illustrated Q&A Review of Histology 1 Pap/Psc Edition

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Lippincott's Illustrated Q&A Review of Histology 1 Pap/Psc Edition

  • Published on: 1707
  • Binding: Paperback

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Lippincott's Illustrated Q&A Review of Histology 1 Pap/Psc Edition PDF
Lippincott's Illustrated Q&A Review of Histology 1 Pap/Psc Edition PDF

Jumat, 03 Oktober 2014

[T249.Ebook] Download PDF Set Lighting Technician's Handbook: Film Lighting Equipment, Practice, and Electrical Distribution, by Harry Box

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Set Lighting Technician's Handbook: Film Lighting Equipment, Practice, and Electrical Distribution, by Harry Box

Set Lighting Technician's Handbook: Film Lighting Equipment, Practice, and Electrical Distribution, by Harry Box



Set Lighting Technician's Handbook: Film Lighting Equipment, Practice, and Electrical Distribution, by Harry Box

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Set Lighting Technician's Handbook: Film Lighting Equipment, Practice, and Electrical Distribution, by Harry Box

Comprehensive. Detailed. Practical. Set Lighting Technician's Handbook, Fourth Edition, is a friendly, hands-on manual covering the day-to-day practices, equipment, and tricks of the trade essential to anyone doing motion picture lighting, including the lamp operator, rigging crew, gaffer, best boy, or director of photography. This handbook offers a wealth of practical technical information, useful techniques, as well as aesthetic discussions.

The Set Lighting Technician's Handbook focuses on what is important when working on-set: trouble-shooting, teamwork, set protocol, and safety. It describes tricks and techniques for operating a vast array of lighting equipment including LEDs, xenons, camera synchronous strobes, black lights, underwater units, lighting effects units, and many others. Since its first edition, this handy on-set reference continues to be widely adopted as a training and reference manual by union training programs as well as top university film production programs.

New to the fourth edition:
* Detailed information on LED technology and gear
* Harmonized with union safety and training procedures
* All the latest and greatest DMX gadgets, including remote control systems
* Many new and useful lights and how to use them and troubleshoot them.
* New additions to the arsenal of electrical distribution equipment that make our sets safer and easier to power.
* More rigging tricks and techniques.
* the same friendly, easy to read style that has made this book so popular.

  • Sales Rank: #322788 in eBooks
  • Published on: 2013-05-02
  • Released on: 2013-05-02
  • Format: Kindle eBook

Review
"Harry Box's Set Lighting Technician's Handbook (Focal Press) is a gold mine of information about safety, lighting and studio procedures." - Ron Dexter, ASC

From the Back Cover

"Harry has taken the mystery out of set lighting for the beginner or pro. Current and includes the most up-to-date tricks of the trade. A book written by a pro who loves and respects his craft and is selfless in sharing information." Mike G. Moyer, gaffer, Steel Magnolias, In the Line of Fire, Ground Hog Day

"Box's style is reminiscent of an old buddy showing his best friend the ropes& perhaps the most easily read technical handbook to date& the broadest in scope and coverage, yet carefully covers the essential details." Seth Greenspan, Filmcrew Magazine

The Set Lighting Technician's Handbook is a friendly, hands-on manual covering lighting and rigging equipment, day-to-day practices and tricks of the trade essential to anyone doing motion picture lighting. The book delves into every aspect of lighting: from lighting design decisions to set protocol and teamwork; from rigging safety to equipment troubleshooting; from basic electricity to advanced electrical systems planning. Whether you re a lamp operator, best boy, rigger, gaffer, or director of photography, this trusted, long time industry favorite covers what's important on set.

New to the expanded Fourth Edition:

    * Expanded coverage of LED lights, lighting control networks, computer applications in lighting, advanced automated and digital lighting devices, creating effects with ellipsoidal spotlights, wet locations and GFCI protection, rigging, dimmer systems, modern battery technology, small generators and much more

      *Reflects all the current industry safety standards, guidelines, practices, and codes

        *Companion website offers exclusive content, including tables, illustrations, articles, historical information, and more. Please see http://booksite.focalpress.com/box/setlighting

          Harry C. Box has worked in television and motion picture production since 1989. Over the years he has done substantial work as a lighting technician, gaffer, camera operator, director of photography, and as an educator. His recent credits include network and cable television series, such as Heroes (NBC), Brothers and Sisters (ABC), and Everybody Hates Chris (CW). He has worked on major motion pictures, independent feature films, telefilms, documentaries, music videos, commercials, and industrials.

          About the Author
          Harry C. Box has worked in television and motion picture production since 1989. Over the years he has done substantial work as a lighting technician, gaffer, camera operator, director of photography, and as an educator. His recent credits include network and cable television series, such as Heroes (NBC), Brothers and Sisters (ABC), and Everybody Hates Chris (CW). He has worked on major motion pictures, independent feature films, telefilms, documentaries, music videos, commercials, and industrials.

          Most helpful customer reviews

          9 of 9 people found the following review helpful.
          A must-have Lighting book
          By Kiyo M.
          I also have the Lighting for Digital Video and Television, Third Edition book (also a Focal Press release), which seemed more like a book geared more towards students; I was hoping for something a little more professional and this book is exactly what I was looking for focusing on lighting. It is very descriptive and technical from what each lighting crew is responsible and the equipments. It is also helpful explaining in detail of how a cinematographer decides on the lighting and the necessary involvement of the crews for each other; not just a simple generic description of it.

          It is like the The Filmmaker's Handbook: A Comprehensive Guide for the Digital Age, but focused all on lighting. I can see that this book won't just benefit filmmakers/gaffers but anyone interested in electrical components.

          I definitely recommend for anyone interested in filmmaking/gaffer/cinematographer. This is a must-have for lighting. I really wish I had this book sooner when I had to be the cinematographer for a Super 16mm student short film.

          8 of 8 people found the following review helpful.
          A must read for ETCP Electrical Test
          By Gary J. Sleeman
          Although this book is basically about Motion Picture production, the later electrical chapters are a must read to study for the ETCP Electrical Certification Test. Break-a-leg.

          6 of 7 people found the following review helpful.
          BEST BOOK ON THE TOPIC I HAVE READ
          By fmwaalex
          Set Lighting Technician's Handbook, Fourth Edition: Film Lighting Equipment, Practice, and Electrical Distribution

          As any one who as read my reviews before knows I am into film making and love reading books on the subject. So when I was given the chance to learn more about the lighting process and read this book I jumped all over it. I had a decent amount of knowledge on lighting before but one can always learn more. So when this arrived in the mail I was ready to get to reading.

          This is with out a doubt the best book I have read on lighting giving you everything you could ever want to know about it. From the equipment and what is best used for what all the way to how to use it. And the little intricacies that you wouldn't even think of are here. The book is easy to read to but like some of the other reviews have said you may not understand everything at first. That is fine, just keep reading and learning, because there was stuff here I had to reread.

          Now this book does focus on film lighting mainly but trust me it will help in any setting and form of entertainment of photo shoot. Harry Box did an excellent job with this book going into every technical breakdown but he makes it an easy read. Also I must say that he even covers lighting techniques that you may have never even thought about. I will not give them away but I am sure when you read it you will know what I am talking about. I do recommend this book as it is the best on the subject I have ever read.

          See all 53 customer reviews...

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          Set Lighting Technician's Handbook: Film Lighting Equipment, Practice, and Electrical Distribution, by Harry Box PDF

          Rabu, 01 Oktober 2014

          [U820.Ebook] PDF Ebook One Day It'll All Make Sense, by Common

          PDF Ebook One Day It'll All Make Sense, by Common

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          One Day It'll All Make Sense, by Common

          One Day It'll All Make Sense, by Common



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          One Day It'll All Make Sense, by Common

          From the hip hop icon, Hollywood star, and “a true artist and writer of deep talent” (James McBride, author of The Color of Water)—a candid, New York Times bestselling memoir ranging from his childhood on Chicago’s South side and his emergence as one of rap’s biggest names.

          Common has earned a reputation in the hip-hop world as a conscious artist by embracing themes of love and struggle in his songs. His journey toward understanding is rooted in his relationship with a remarkable woman, his mother.

          Common holds nothing back in this gripping memoir, both provocative and funny. He tells what it was like for a boy with big dreams growing up on the South Side of Chicago. He reveals how he almost quit rapping after his first album sold only two thousand copies. He recounts his rise to stardom and talks about the challenges of balancing fame, love, and family. Through it all, Common emerges as a man in full. Rapper. Actor. Activist. But also father, son, and friend. His story offers a living example of how, no matter what you’ve gone through, one day it’ll all make sense.

          • Sales Rank: #209100 in Books
          • Brand: Common/ Bradley, Adam (CON)
          • Published on: 2012-09-18
          • Released on: 2012-09-18
          • Original language: English
          • Number of items: 1
          • Dimensions: 8.44" h x .80" w x 5.50" l, .70 pounds
          • Binding: Paperback
          • 336 pages
          Features
          • Used Book in Good Condition

          Review
          "Common has written a magnificent memoir. It states that it is a book about his fascinating life. That is true. More importantly, his story is the story of all young people trying to grow up. His saga reminds the reader that love liberates and poverty cripples. Common writes beautifully, like the poet he is."

          -Maya Angelou

          Common distinguishes himself here as a true artist and a writer of deep talent. This book is the story of an artist in constant evolution, one who embodies the strength of the brilliant woman that raised him, the love of the Southside Chicago land that spawned him, and the raw spirit of the pro basketball player who fathered him. I've always heard that the people of Southside Chicago were special. I'm glad their native son Common shows us why. --James McBride Author of "The Color of Water"

          "A thoughtful and beautiful book that tells us much more about Common... His mother's perspective takes this to another level." -Toure, author of "Who's Afraid of Post-Blackness"

          "Raw in its honesty, profound in its insights, "One Day It'll All Make Sense "establishes Common as a voice that is as compelling on the page as it is on a record. This is not simply the story of an individual artist but a crucial page the history of hip hop itself." -Jelani Cobb, author of "The Substance of Hope"

          "A powerful memoir that speaks to all audiences." -Queen Latifah

          "Common is a 360-degree human being, and I don't say that about many people. He never needed to "pimp the hood" to achieve his deserved success. He is an eloquent and honorable role model and his memoir is a perfect example of his depth as a human being. In addition, reading about his childhood and upbringing in Chicago is really a trip - because we went through so many of the same experiences albeit decades apart. Chicago is still the roughest and primary "Institution of Hard Knocks," and if you can make it there, you can truly make it anywhere!" -Quincy Jones

          About the Author
          Common was born Lonnie Rashid Lynn in Chicago March 13, 1972. Best known as a star recording artist and actor, he has also independently published children’s books. He has a daughter Omoye Assata Lynn, born in 1997.
          Adam Bradley is the author of Book of Rhymes: The Poetics of Hip Hop and the co-editor of Ralph Ellison's Three Days Before the Shooting..., and Yale Anthology of Rap. He lives in Boulder with his wife.

          Excerpt. © Reprinted by permission. All rights reserved.
          PROLOGUE

          Dear Reader:

          When I was eighteen months old, my mother and I were kidnapped at gunpoint. My father held the gun.

          At least that’s one side of the story. I first heard about it all from my aunt long after it happened, when I was already a grown man. I asked my mother, and she told it to me one way. I asked my father, and he told it to me another. The story I’ll tell you begins where my mother’s and my father’s tales come together and continues past them into the separate corners of my parents’ truths. Somehow in telling it, the story becomes my own. Somehow in telling it, it all starts to make sense.

          My father, Lonnie Lynn, was a Chicago playground legend. They called him the Genie because he’d make the basketball disappear right before your eyes then make it reappear at the bottom of the net. At six foot eight, he had NBA size and the skills to match. He was nice around the rim and had a sweet stroke from inside eighteen feet. But he talked back to coaches. He missed practice. He developed a habit. He was out of the league before his career really began. For all his gifts, he played just one year of professional basketball, for the Denver Rockets and the Pittsburgh Pipers of the ABA.

          Around the same time, his relationship with my mother was falling apart. He was getting high, keeping drugs right out in the open on the nightstand. He’d react to the slightest provocation. One time my mother locked him out of our apartment, and he shot out all the windows. When he was sober, he was a loving man, but when he was high, he was somebody else.

          “I was out of basketball,” my father later told me. “I was struggling. My lowest point came in December of 1972, when you were nine months old. I weighed one hundred ninety-five pounds, less than I had coming out of high school. That’s what the drugs had done—or, rather, what I had done with the drugs. By the time I got back to Chicago, I was back near my playing weight at two hundred thirty-five pounds. I was ready for my last chance.”

          His last chance came with a tryout for the Seattle SuperSonics. They knew about my dad’s past troubles, and they were concerned. They wanted to know he was a family man. Problem was, my folks were separated, heading toward divorce. So, early one morning, my father packed everything he owned into the backseat of a rented Dodge Charger and drove to Eighty-eighth and Dorchester in Chicago’s South Side, where my mother and I lived.

          Here is where my parents’ stories diverge. “He took us out of the house at gunpoint, handcuffed me to the front seat, put you in the back, and started driving across the country to Seattle,” my mother says.

          “You and your mother got in the front seat with me,” my father recalls, “and we started out on Interstate 90 heading west.”

          I can imagine my mother seething inside—not panicked, not defeated—waiting for her moment. My father must have known this too. Part of him might even have feared her, a strange thing since he was the one at the wheel. She had this indomitable spirit; it only grew stronger when she felt her child was in danger.

          What could she do? When we stopped for gas, she says he handcuffed her to the steering wheel. When she needed to use the restroom, she says he stood outside the door. The situation must have looked hopeless to her.

          My mother escaped with me early one Sunday morning. She recalls my father pulling off the highway to get gas; there were no plans to stop for food, no plans to sleep. She complained of a headache and asked my father to bring her something for the pain.

          He came back to the car with a bottle of pills. My mother took two like the container directed then somehow managed to put the rest in his can of Coke as he gassed up the car. When he got back in, he took a big swig of soda then threw the can out the window. It wasn’t long before he started feeling the effects.

          “Did she drug me? I don’t know,” my father told me later. “All I know is that I made the decision that it was better to sleep during the day and drive at night while you were sleeping.”

          We stopped at a roadside motel on the outskirts of Madison, Wisconsin. I wonder what people saw when they looked at us. A beautiful family on a cross-country trip? A doting mother holding her child? A loving husband clutching his wife close by his side? Did they see the family we were or the family we might have been?

          My mother told me that my father had just enough time to handcuff her to the bed, sit me on the couch, strip off some of his clothes, and fall onto the mattress, his feet dangling off the edge. Soon he was snoring away. Once he was fast asleep, my mother says she started working her small hand against the cuff, folding her fingers in on themselves and pulling until metal scraped skin.

          “Rashid,” she said in a stage whisper. “Rashid, baby, go outside and play. Mommy will be there soon.”

          Something in her eyes must have told me, young as I was, that this was no time for games. I followed her instructions and slipped out the door. Her hand finally free, my mother followed after me. She made it to the lobby and told the man working there to call the police.

          “Next thing I know,” my father now says, “I wake up and there are two policemen standing over my bed. One of them’s got a shotgun on me. The other’s pointing a pistol. I raised my hands up above my head and turned my eyes to the sky. I can remember seeing a teardrop of water falling down from that low, low ceiling. That’s when I cried out: ‘Don’t shoot! Don’t shoot!’

          “It was all over the radio, the television, the newspaper. ‘Kidnapping,’ in capital letters. But I was in jail only overnight. They released me the next morning without charges.”

          Madison, Wisconsin, is one hundred sixty-three miles from the South Side of Chicago and nearly two thousand miles from Seattle. The road trip, the kidnapping, my father’s dream—whatever you call it—it was over almost as soon as it had started.

          Can a story you’ve only overheard somehow still give shape to your life? Can other people’s stories also be your own? Hearing this was like discovering a lost piece of my past, like having my life told as legend. Could it have really happened? Part of me figured that when I asked my parents about it, they’d deny it. But when I asked each of them, they confirmed it—even if they told their stories in a different key.

          They say trauma always accompanies birth, the beginning of new life. When I think about my parents and me driving toward my father’s dream, I think about what it means to bear the legacy of these two people who were estranged from each other before I was born but remain tied together because I was born. It speaks to me about connections, willing and not. It speaks to the fact that when you try to tell your own story, you can’t help but tell someone else’s along the way. This is my life, my story, but it’s their story too.

          I think of my mother, a young woman with a child at the time threatened by a man she still loves. Maybe that’s why she’s always loved me so hard, like she could lose me at any moment. Today she is a mother, a grandmother, my best friend.

          I think about my father and how his inner pains and self-doubt sometimes expressed themselves in ways he couldn’t control. What possesses a man to aim a gun at the woman he loves and the child he helped conceive? If not the gun, then what possesses him to pursue a dream past all consequence? Today he is a thinker, a dreamer, a complex soul.

          Who knows the truth of the story? My truth is this: I inherited love and trouble, joy and fear. I experienced all of these things before I could even put them into words. The story I have to tell you is one of inheritance and identity, of the values my mother passed on to me that I hope to pass on to my daughter, Omoye. The story is of making myself into the man that I want to be: an artist, a father, a child of God.

          When I was given the opportunity to write this book, I had some misgivings. Had I lived enough? Would anyone want to hear my story? When I think of memorable life stories, I think of great men and women looking back over the decades. I think of Malcolm X and Assata Shakur. I think of Maya Angelou and Nelson Mandela. What story does a kid from the South Side of Chicago have to tell?

          So I talked with friends. I talked with my mother, my father, my grandmother, my daughter. We laughed, we reminisced, we even shed a few tears. At a certain moment, I took in a breath, I breathed it out, and I knew that I had lived a life I wished to share. I knew that if I dedicated myself to writing about my life, it might all start to make sense.

          I’ve always loved to write. It must have started with my mother. She still has a note I wrote to her when I was six or seven years old about leaving the key so she could get in the house and how I didn’t want to get a whippin’. She tells me that’s my first letter.

          In school, I’d write love letters to cute girls in class. When I first started rapping, I’d write my lyrics in a composition book. As I grew older, I’d write my hopes, fears, and dreams in a journal. I still write to this day, even to people who are part of my everyday life—my mother, my daughter, my friends. I may be a talker just like my dad, but I love to express myself through letters. Maybe I write because I’ve learned to show certain parts of my heart on the page that I still struggle to capture in speech.

          That’s why I’ve decided to begin each chapter of this book with a letter. In these pages, I’ve written to my mother and to my daughter and to many others—to you, to lost friends, to distant lovers, to future generations. Each letter offers a way into the stories of my life that follow. Together they tell a story of their own, of a life still very much in the making.

          I have loved and lost and given and failed and fallen and prayed and believed and worked and sexed and proved and listened and traveled and healed and grown and watched and journeyed and loved again and grown some more. I’ve done all of these things and all of these things have created the man that I am today.

          I also realize that my life is an expression of all those I have known and all who have known me. They are people in and out of the public eye. They are friends and fans and lovers and mentors. They are people like my mother and my grandmother and the guy I only ever knew as Duck, who was on the street but used to say that one day I’d be a star. People like Yusef and Ajile and the bellman at the House of Blues Hotel in Chicago who always had a kind word when I arrived.

          My life is people like Omoye, Murray, Kanye, Reverend Jeremiah Wright, Minister Louis Farrakhan, Maya Angelou, my father, Mike Jolicoeur, Dion, Dart, Ron, Rasaan, Monard, and the memory of another South Side son named Emmett Till. All of these people are a part of me as I am a part of them. Their souls have joined with mine. In fact, sometimes when I’m writing songs I find myself looking through their eyes, expressing what I believe they might see and feel.

          You’ll hear some of these other voices threading in and out of the pages that follow. Other than my own, the voice you’ll most often hear is that of my mother. It’s only right given that my mother has been—and remains—the most influential person in my life. Throughout the chapters, you’ll find her speaking in her own words directly to you through italicized text, offering perspectives on my past that complement and occasionally even contradict the view of my life as I see it.

          I’m writing you now because I know I have something to say to you. I believe we can forge a connection that will help us to recognize the other in the self. I know I can enlighten. I know I can inspire. And I know that this journey is not just about what I think about myself. It’s not about how many records I’ve made or how many films I’ve done. It’s about what has happened in my life that can spark you to be better in yours. What have I said and done, what have I failed to say and failed to do, that will give you insight as you strive to reach your full potential and serve your purpose on this earth?

          So I hope this letter finds you in the place where you are willing and ready to progress in your life. I hope this book not only entertains you but also helps you grow in a spirit of openness. I write to you wishing, praying, and sending the best love to you. This is my story, the story of an uncommon life.

          Love,
          Common

          © 2011 Think Common Music

          Most helpful customer reviews

          103 of 105 people found the following review helpful.
          Middle Aged White Guy Loved This Book.
          By D. Buxman
          While this review might be the kiss of death since I'm probably not the target audience, I have to say I thought this book was terrific. I didn't know much about Common, although I had heard about Fox News coverage of his visits to the White House. When I saw him on the Daily Show last night it became clear that this Common wasn't the same guy that was villified by Fox. Once I started the book, I couldn't put it down. While I probably disagree with most of his politics, the observations he had about fatherhood, responsibility and being a man were universal. I really enjoyed Common's writing style and the juxtapositioning of his Mother's comments throughout the book was priceless. Parts of the book were quite funny (like the story about Common being an ugly baby), but the overriding message of what personal responsibility and a Mother's love can accomplish was extremely inspirational. Common is a man of strong faith, while being open to other religious paths. He admits his mistakes and takes responsibility for them, while recognizing that we can all be better people and have more that should unite us than divide us.

          35 of 35 people found the following review helpful.
          A new millennium "Cooley High"
          By Teigh
          Malik Sayeed and Hype Williams should snap up the movie rights to this incredible coming of age memoir. It would make a great film and THEY could probably get the artists to play themselves...what an ode to hip-hop THAT would be!!! (I want in on opening night if this becomes a feature film)...

          I'm probably not the demographic either; yet Common always fascinated me. His style, his swagger, his humility, what he said and MORE IMPORTANLY what he NEVER said. NOW he speaks, eloquently, spiritually, honestly about himself, his flaws, his yearnings, his desires - which were and are no different than any other Black boy in America. I heard about this book via PUT ON BLAST, and I was directed to an excerpt. Each chapter begins with a letter written by Common. His mother also contributes and her wisdom -- well she can and should expand and write her own book. I would recommend this book to any young single mother of a boy; especially a Black boy. Mrs. Hines has a lot to say about womanhood, motherhood, and raising a boy that is worth reading beyond Common's story. Common is blessed. His mother is one sharp woman! I LOVE the three criteria for allowing Common to move back into her home...and the letter to her son is GENIUS!!! In my opinion it is right up there with the writing of Lorraine Hansberry expressed via Lena Younger, "Raisin In The Sun" (the "you feelin' better than him today" soliloquy to Beneatha Younger). Common and his Mother have collaborated to create an extraordinary memoir!!!

          I had the pleasure of attending his book signing in NY earlier this week, and I'm glad I supported this book AND got a signed copy from both Common and his Mom. I love that brothers are telling their stories (Tyrese has a very good book out and the long awaited Kevin Powell tome is coming). I laughed, I learned about boys transitioning into men and I could not put this book down. I HIGHLY RECOMMEND THIS BOOK. As Mos Def said, "I ain't no perfect man...I'm trying to do the very best I can..." (Wow we need a book from Dante too, and isn't that the perfect opening credit song for the feature film?). Common IS all that...and YES it ALL makes SENSE!

          21 of 21 people found the following review helpful.
          My Dude!
          By D. Smith
          I would have to say I am the demographic this book is for. I've been a Common(sense) fan since high school in Houston when my boy Brandon from the Chi put me on to his first cassette. I've followed his career ever since happy to put people on to his music who didn't know and sometimes having to defend his artistic growth to a barbershop full of non believers (Electric Circus, i tried lol). This book has helped me get a better perspective of the artist I respect now even more as a fully discovered man. Sometimes you put entertainers on another level that isn't human, you forget that they have the same issues you might have and are growing just as you are. This feels like a chat with a friend that you are catching up with after years apart. I could relate to many of his reminisces since we are about the same age and I feel like I've grown as a man along the same path. I grew up on his music, I was a student at Howard U (with a Resurrection poster on my dorm wall) during the Million Man March, I've lost close friends to violence and disease. It's refreshing to be able to see what he was going through and thinking at times when I can remember where I was and what I was going through as well. I loved the insight into one of my favorite artists. I've passed his earlier music on to my nephew and god son and they are now fans and look forward to his new music. I think this book will make it to them as well. Hell, after his movies now my mom asks who he is so she's about to get down too. Good looking out yet again Com.

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