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A practical guide to tapping into the abundant ideas and talent outside your organization
Successful organizations are constantly searching for new ideas. Historically, organizations have looked to their employees and select partners. They have used techniques like brainstorming to gather and evaluate ideas. However, in today’s market, talent and new ideas can be found everywhere.
The Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortunate 500 firms can work with thousands or tens of thousands to discover and assess many, many more ideas (as well as prototypes, partners and people). We call this Crowdstorming.
But how do you organize so many people and ideas to get the best results?
Our goal is to help our readers make Crowdstorming work; to help more organizations engage with people far beyond their organizational borders, to find better ideas, solutions, talent and partners so we can address some of our most challenging problems -- not just for the sake of business, but for our society, too.
- Shaun Abrahamson has spent more than a decade as an early stage investor and advisor partnering with leading startups and global organizations to identify, create and launch new businesses enabled by newly possible relationships with customers and experts.
- Peter Ryder is the former President of jovoto and has broad experience as a consultant helping organizations improve their business through the use of new technologies.
- Bastian Unterberg is the founder and CEO of jovoto, a Berlin and NYC based firms that organizes a 40,000 person strong creative community to work with global brands on problems ranging from new product design to sustainable architecture.
- Sales Rank: #246441 in Books
- Published on: 2013-02-04
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .81" w x 6.40" l, .91 pounds
- Binding: Hardcover
- 230 pages
From the Inside Flap
Most of the best people do not work for you. But this does not have to mean that you cannot work with them. Crowdstorming shows how leading organizations are tapping into outside talent for everything from strategy and business development to design and marketing.
The Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortune 500 firms can work with thousands or tens of thousands to discover and assess many more ideas (as well as prototypes, partners, and people). We call this crowdstorming.
Crowdstorm will teach you how to effectively work with external networks to solicit, refine, and select ideas. By learning the patterns and gathering the right tools, organizations will discover the best approaches to planning, organizing, and executing crowdstorming projects. This practical guide shows you:
- How to address internal concerns about working with external talent
- How to pose the right questions to large groups of participants
- How to build fair incentives that compel that community to participate
- How to effectively manage online crowdstorming processes
- The technology alternatives to enable crowdstorming
- How to evaluate results and select the best ideas
Based on the experience and research from many hundreds of projects with leading Fortune 500 organizations as well as startups, Crowdstorm will help you harness the power of the crowd to capture your business's next big idea.
From the Back Cover
Brainstorm at Internet scale to find and evaluate ideas and talent
We've been using brainstorming for more than sixty years. Now it is possible to greatly improve the process by organizing large crowds of diverse talent. We call it crowdstorming. Through the power of crowdstorming, a process of working with thousands of people to generate and refine more ideas than ever before, your firm can tap into the world's talent and knowledge base. Whether you're a Fortune 500 or a mid-size company, Crowdstorm will teach you how to solicit, refine, and choose ideas from a broad variety of networks for everything from business models to packaging design.
Learn best practices for planning, organizing, and executing crowdstorming projects. This indispensable guide to innovation shows you:
- The best tools for implementing a crowdstorming initiative
- How to find and recruit participants
- The right questions to ask participants in order to extract the best ideas
- How to fairly compensate those participants for their efforts
- How to navigate the legal hurdles involved in using external talent
- How to assess and select the best ideas
Crowdstorming creates opportunities for broadening your organization's reach to find talent and ideas to improve your business. By learning the processes and gathering the right tools, you'll be able to attract and motivate talent to improve your approaches to complex problem solving, idea creation, and innovation. Crowdstorm will guide you every step of the way.
About the Author
Shaun Abrahamson is an early stage investor and advisor. For the last decade, he has worked with some of today's leading startups. At Mutopo, he advises global firms on how to benefit from online connections with customers and experts. He built computer-aided design tools at MIT, studied at the Berlin School of Creative Leadership, lectured at the Wharton School and New York University, and contributed to the Economist Intelligence Unit.
Peter Ryder is the former president of jovoto, Inc., a startup whose platform and community help companies innovate and solve challenges facing their business. After a successful career in consulting at Deloitte, CSC, and Accenture helping organizations use technology to transform their operations, he now invests in new ventures and advises organizations on how to take advantage of new technologies in today's digital economy.
Bastian Unterberg is the founder and CEO of jovoto, a Berlin- and NYC-based firm that organizes a 40,000-person strong creative community to work with global brands on problems ranging from new product design to sustainable architecture. His work has been featured in various media such as Page, New York Times, Focus, and Fast Company. An active speaker, Bastian presents at various national and international conferences.
Most helpful customer reviews
3 of 3 people found the following review helpful.
An interesting mix of known and original examples, and a lot of insider insights
By Mr Yannig Roth
The first remark is obvious for someone like me, asked to carefully think about terms beore using them: why crowdstorm??? I understand that it’s an adaptation of Alex Osborn’s brainstorming concept, and that it describes “finding the best ideas by brainstorming at internet scale“, but I’m not sure why it is necessary to introduce this new term. After briefly presenting how crowdsourcing (yes, the original term) can deliver value, the authors explain the focus of their book as follows: "We are interested in a particular type of work – the generation and evaluation of ideas [from] short text descriptions like the ones you might find in a suggestion box, to complex prototypes"
But still, there has been so much literature about crowdsourcing that I can’t figure out how using such a similar yet different word can make sense… There’s also an existing social shopping site called Crowdstorm (“Impartial buying advice from a crowd of trusted experts“), which makes the choice of the name even more surprising. I guess the choice of crowdstorm and crowdstorming are a matter of branding, and that’s fine since it doesn’t hinder us to understand the rest of the book. It’s just puzzling for someone like me, who tends to use and adapt existing references (like “creative crowdsourcing“) rather than create new terms.
Anyway, the authors highlight early in the book that "for those who have worked with crowdsourcing, open innovation, cocreation (sic), or mass collaboration, the benefits [or crowdstorming] are already familiar." Indeed, in chapter 1 called “First, Some Context”, the authors present already well-know examples such as the Goldcorp Challenge, Lego Mindstorms, Lego Cuusoo, GE Ecomagination or the Starbucks Betacup Challenge, to illustrate the emerging paradigm of working with crowds. In the highly interesting chapter 2 about intellectual property arangements, we also see references to familiar cases like P&G’s Develop+Connect, and Apple’s or Googles application ecosystems.
Even though this part is very well-written and full of interesting examples, I would have appreciated more original examples, such as the Triple Eight design contest that is detailed in the chapter, as well as the IP challenges associated to these unique examples. But more examples appear page after page, and overall you get a broad scope of examples at the end. This is good and makes it a very practical book, grounded in the authors’ experience of organizing crowdstorming initiatives. And, as I mention in the beginning, I think that the authors’ practical experience outweighs the lack of theoretical contribution. The book doesn’t describe something new, but it elaborates on the success factors of crowdstorming, providing invaluable insights for those who want to leverage the crowd’s creativity for their business.
Beside the examples, some original and unique contributions of the books are:
- The part related to the stimulation of the crowd‘s creativity (“Ask the Right Questions“)
- The part related to the ecosystem around a crowdstorming initiative (“Build the Coalition“)
- The part explaining the importance of community management, and the city analogy of community management (“Manage Communities to Facilitate Great Outcomes” and “Understand Participant Contributions“)
- The part elaborating on choosing winners among participants (“Reign in the Tyranny of Ideas”)
By writing this book, the authors generously share their knowledge on how to conduct so-called crowdstorm initiatives. “By learning the processes and gathering the right tools, you’ll be able to attract and motivate talent to improve your approaches to complex problem solving,” the back cover explains. And I must admit that it does this very well. Everything is in there, and I think it’s perfectly generalizable to many different crowdsourcing initiatives and platforms.
1 of 1 people found the following review helpful.
Good, practical primer on how to work with distributed talent
By lksriv
This is a great read for anyone in the worlds of business, design, strategy, and innovation who wants to learn how to work with distributed global talent. The authors draw on their own deep experience to provide useful directions and guidance. As someone who works in collaboration and transmedia storytelling, and yet usually finds business books to be extremely dry, this book is proving useful in framing how we manage communities, engage people with more meaningful channels for participation and contribution, and both incentivize, reward, and capitalize on distributed work.
1 of 1 people found the following review helpful.
Great exploration of the crowdsourcing phenomenon!
By Margarita Bonder
Fascinating exploration of one of the most promising emerging trends in product development and agile business growth. The book contains highly practical advice based around real world examples from companies such as LEGO, GE, GAP, DARPA and others. Highly recommend!
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